Wednesday, December 16, 2009


Press Release

On Saturday, December 19th, Trinona will launch its 2010 TV Campaign during NBC's broadcast of the 2009 Ironman World Championships, airing 3:30pm - 5pm. The 30-second spots profile two local athletes, David Thompson and Jeremy Sartain, who have built their reputations and stellar multi-sport resumes by battling anyone - and anything - that has stood in their way. They both embody the spirit of Trinona's "Battle for the Bluff," which both athletes are scheduled to compete in next June in Winona. The race features one of Bicycling Magazine's Top 100 Climbs in the U.S. The fastest competitors will receive the coveted "King of the Bluffs" Jersey.

The TV spots were produced with the help of some of the best creative talents in the Minneapolis marketing/production community, including Director, Rich Dreher... Editor, Brian Klein... Concept & Design by Initio Advertising... Sound Design by Echo Boys... Finishing by Crash & Sues... Voice Over by Bud Baechler... along with the help of many others. Spots will be available for viewing online following the airing on Saturday. A couple of stills have been provided. Check out <> for more info in the coming weeks.

PS - For a sneak peek of the TV spots, visit Trinona's Facebook page.